Bournvita Quiz Contest was a lot of things to a lot of people – an educator, an entertainer, a streak of nostalgia, ‘edutainment’, knowledgeable, interactive learning, an opportunity. To me, it was simply a show I looked forward to every Sunday morning. And that was influence enough.

I have always wondered what happens to television programs that get shelved; I expect that they die in some TV show graveyard, eclipsed by snazzier copy-cat versions that take their space and TRPs. Except that some shows break the clutter to remain in our minds and hearts for a long time to come. An international example of such a program would be Friends, while on a more local level, the BQC springs to mind. The Bournvita Quiz Contest was an educational TV show with soul. It increased children's general knowledge through quiz questions, whilst simultaneously creating a cult following via Derek O'Brien's charisma. On today's TV guide, it's so very hard to find a show of that caliber; a show that can be remembered and maybe watched by our kids too. We need a show that inspires us to know the world around us. 

With a campaign that can whoop ass of the most influential designer label, having ‘Likes’ sky-rocketing to  - 1,46,777 in only 2 months- BRING BQC BACK is the perfect example of what ‘We the People’ can do.

(If you’re not a part of it yet, consider yourself Bob Marley in a room full of bald heads.)


Femina 'Get Beauty-Licious' Contest + Photography

 Looking their best, happens to be a desire of every woman I know. Being intelligent while looking beautiful also finds itself as a towering rank in the desires of every woman I know. Now’s YOUR chance to prove that you’re the perfect balance of both! All you need to do is pick up the latest copy of FEMINA and answer the quiz inside to win lots of exciting beauty hampers and gifts!

Are you a bona fide beauty guru or do your make-tips resemble the beauty IQ of a 7 year old? Hurry to your nearest bookstand, participate in Femina's "Get Beauty-Licious" Contest and find out!

Remember : Exciting beauty hampers and products are at stake! ;)



No place is boring, if you've had a good night's sleep and a pocket full of unexposed film.  ~Robert Adams, Darkroom & Creative Camera Techniques, May 1995

Most of the important things that happen in life are unexpected – and I’d say the same about my photographs.
I don’t walk around streets or beautiful monuments, muttering to myself ‘Ah, what should I click today?’ It’s the smaller, more unexpected, less significant, less preprocessing moments that are truly captivating, that make me run for my camera because their beauty was too perfect to not be captured.

a cow.


On top of the world


A simple matter of perception


Mumbai meri jaan

A sight that will NEVER leave my mind.

  Masoom R. Minawala



With a mission to be the most prestigious and culturally distinctive eyewear brand in the whorl, Oliver Peoples does exactly that by being perfectly in sync with the recent resurgence of vintage frames. I cant help but  be naturally fixated.

Sometimes we’re in danger, sometimes we’re on the run. 


Just a thought - The end of Couture?

                                                                                               Just a thought..

‘Fashion is for everybody’ is a great tag line for a marketing campaign, but with the countless collaborations and quantity-over-quality formula of designer houses, is couture losing its true essence?
There is a certain irritating misconception about ‘couture’ out there. It is correctly defined as ‘the design and manufacture of fashionable clothes to a client's specific requirements and measurements.’ We’re talking devotion and loyalty to a designer that surpasses that of an Indian cricket fan – a sense of belonging that goes much beyond ‘clothes’ (And no, I am not exaggerating.) 
Honestly, I cannot imagine life without prĂȘt-Ă -porter, but for the love of all things fabulous, I work today and hope to earn heaps of money to be able to afford this so-called ‘couture’ someday. I eagerly look forward to the day that I can get my hands on my first ever couture piece and with the ongoing quandary if it is no more in existence - I would be greatly disappointed. 
While our backs are recovering from bending over our laptop for hours, religiously stalking every show on style.com and expressing our admiration with 140 twitter love declarations, we seem to miss the fact that half of what we see on the runways never makes it to the stores. 
Why are the biggest designer houses designing only for the ‘convenient’ buyer? Where’s the love for creativity beyond money? We’ve seen LBD after LBD on the runway, and frankly we’re begging for more. Take for example - the Lakme India Fashion week. What did it matter whether you had front row seats or were lazing around in your couch, the excitement was the same – zilch. 
Have the conventional connoisseurs gone underground, or are we simply too blinded by ‘clearance sales’ to see them? Everything right now is about discounting – countless online stores that serve us 80% discount on a silver platter, but where’s the exclusivity?
Designers today indulge in advertising campaigns showcasing skinny models in contriving poses – rather pointless if you ask me. Wouldn’t you rather invest in something slightly (if not completely) more original, more personal, something that strikes a bond and honors long-term loyalty?
I’m a sucker for technology, social media and the advancing fashion spectrum, but my question in all of this is, is the love dying? Maybe not. But it is the relationship between the maestro and the consumer that is seeing a sad slow death. Not to forget – exclusivity today, is as scarce as a Louboutin without a red sole.
 But then again, maybe I’m wrong. After all - nostalgia is selfish. Maybe we’re not degrading, but just simply evolving. The price of silk is not what it used to be 50 years ago, so why expect fashion to be the same? 

- Masoom R. Minawala


Whatever makes you happy, makes you beautiful.

Clothes maketh the woman? Wrong. Woman maketh the clothes. ‘It is not what you wear, it is how you wear it.’ Does it really matter that these ridiculously awesome high waist beauties I’m wearing are off Hill Road and cost Rs. 100? What’s important is that I feel beautiful in them, and treat them like they’ve come out of Dolce and Gabbana’s limited edition collection.

Some might find solace in their seven- inch heels, and bliss through bleeding toes. Others enjoy Balmain jackets whose price might be compared to a small house. There is also an unexplainable joy in the burden of carats, in the vintage brooch you found on your street vendors cart and in the jeans from your favorite mall that hold your legs impeccably. That is ‘comfort’ – to identify with elements, and make them a part of you. Jeans or Jean Patou, flat sandals or skyscraper stilettos – whatever makes you happy, makes you beautiful.



I have days when my closet does not want to SPEAK to me. Instead of welcoming me with smiles and whispering promises of trendy, comfortable and stylish outfits, it shuns me – leaving me with groans and absolutely nothing to wear.
During these rather disheartening days I trot over to m brothers room and rummage through his very-messy closet. (This has proved to be a rather productive habit over the years.) There’s an unexplainable joy and satisfaction in hiding, stealing and then finally incorporating his masculine fragments in my looks.  
Most importantly, I’m almost never unhappy with the aftermath.

That’s exactly what I did today - Threw on my favorite pair of skinny jeans, rolled up the sleeves of my brothers oversized shirt and I was ready to go. Always remember – Simplicity never hurt anyone.

Like I mentioned on my Facebook page, I have been obsessing over round-frame sunglasses for a while now. Thats right - Micky mouse ears for your eyes! If you guys know any place in Bombay that has them, please do let me know in the comments - I cant wait to get my hands on them.



Kavita Parmar, CEO, along with her company set out to accomplish an almost impossible task – To design and produce a line of unique clothing, and no matter how many people bought an item, no two would ever be the same.

The most intriguing part about The IOU Project is the concept - that find its roots in our very own India.  Each textile is exclusive and hand-woven by an artisan.
With the lack of originality and authenticity that is strewn all over designer’s workshops and runways, this project is a refreshing change. It aims at values of integrity, authenticity and purpose - bridging gaps between century old artesian traditions and the technologically equipped fast-paced fashion world.

One step away from the materialistic world, The IOU Project gives its customers what no one else does – Uniqueness. 



Vu Luxury Awards -
In association with Luxury Society

12th April saw the curtain raiser of Vu Luxury Awards. It will be the first award ceremony to be held for the luxury segment encapsulating various sectors in Luxury. With the luxury market rapidly growing over the past 5 -7 years this was an initiative from Vu to support and recognize the contribution of various brands in the luxury segment in India.

Vu Technologies is India’s premier lifestyle technology brand, which spells out understated style and elegance in the tech and gadget space. Vu’s association with Luxury Society, a platform that brings luxury industry's best and brightest to a 21stcentury table of ideas, has given India a prestigious set of awards to honor players of the luxury segment. Namely - Cars & Automobiles, Perfumes & Cosmetics, Fashion & Style, Jewelry & Watches, Design & Accessories, Jet Service & Airlines, Electronics & Communication, Holiday Resorts, Spas, Home Furnishing & Living.

Devita Saraf, CEO, Vu Televisions says, “Vu Luxury Awards honor the brands that have succeeded in the Indian Market and brought a luxury experience to the consumer. Vu is a symbol of Luxury in Technology and Innovation and we would like to encourage the best luxury brands across the world to increase their presence and business in India 

Pierre Yves-Poulain, Co-Founder, Luxury Society with Ms. Devita Saraf, CEO, Vu Technologies
Emmanuel Balayer with Christophe Bourrie (International Brand Ambassador for Louis XIII de Remy Martin)
Cecilia Oldne, Head of International Business, Sula Vineyards
Devita Saraf with Feroze Gujral
Kadambari Lakhani
Ms. Devita Saraf with Mr. Atul Ruia-the luxury mogul of Mumbai


L'esprit de l'escalier.

|| Wearing Old Navy tee and H&M Bracelet (Seen before here), Hill road pants, Scarf - cut from a dress, Gold hoops - Accessorize ||

"People in France have a phrase: 'staircase wit.' In French: L'esprit de l'escalier. It means that moment you find the answer,it's too late. Its the riposte to an insult or any witty remark that comes to the mind WAY too late to be useful. The moment you leave the venue of the occasion... as you start down the stairway — magic. The fierce, tough, can-tear you-apart remark comes to your head- the perfect thing you should've said. The perfect crippling put-down.

That's the spirit of the stairway.


French Connection STYLE DIARIES

Watch me style looks for work, a date night, a day to night look and much more from French Connections S/S Collection at their Linking road store!
Walk with me as I spontaneously take you on a mini-scope mission through wardrobe must-have's and the very famous and ubiquitous LBD.

Join me in a fun fashionista-filled day with French Connection!