Kavita Parmar, CEO, along with her company set out to accomplish an almost impossible task – To design and produce a line of unique clothing, and no matter how many people bought an item, no two would ever be the same.

The most intriguing part about The IOU Project is the concept - that find its roots in our very own India.  Each textile is exclusive and hand-woven by an artisan.
With the lack of originality and authenticity that is strewn all over designer’s workshops and runways, this project is a refreshing change. It aims at values of integrity, authenticity and purpose - bridging gaps between century old artesian traditions and the technologically equipped fast-paced fashion world.

One step away from the materialistic world, The IOU Project gives its customers what no one else does – Uniqueness. 



  1. This is a very cool concept! I can't even imagine how much work this would take.

  2. Wow this video is brilliant and I think they are doing an amazing thing by supporting artisans! But as much as I love this concept, and sustainable/ethical ventures in general....cotton is a very unsustainable fibre (organic or not). I know our country produces a large amount of cotton and its promoted to a great extent, but I think measures need to be taken to promote newer more sustainable fibres....for example bamboo.

    Sorry for the rant, but it annoys me when 'sustainability' and cotton are used in the same context.

  3. I agree with you Amrita, but cotton will be ok once the crops are varied and less of them. As for sustainable and cotton being in the same sentence, sustainability is all about variety and alternatives. So if they are using a unsustainable fabric such as modern day cotton, while doing something to prevent the pollution of machinery, horrible labor, loss of jobs, and boring cookie cutter fabrics/goods then it is acceptable and valid to say this is a sustainable process in the same sentence with cotton.

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