Kavita Parmar, CEO, along with her company set out to accomplish an almost impossible task – To design and produce a line of unique clothing, and no matter how many people bought an item, no two would ever be the same.
The most intriguing part about The IOU Project is the concept - that find its roots in our very own India. Each textile is exclusive and hand-woven by an artisan.
With the lack of originality and authenticity that is strewn all over designer’s workshops and runways, this project is a refreshing change. It aims at values of integrity, authenticity and purpose - bridging gaps between century old artesian traditions and the technologically equipped fast-paced fashion world.
One step away from the materialistic world, The IOU Project gives its customers what no one else does – Uniqueness.