So excited to share my two-page feature in 'Zardozi', a North-American magazine on South Asian luxury & fashion. 
So grateful for all the features that come my way, I don't alway get the time to share all of them, but from the bottom of my heart, I am so so so thankful <3

Excerpt from the article incase its too tiny to read :

Fashion in india is ever evolving and Masoom Minawala is at front of that wave of change. The CEO of Fashion portal Style Fiesta came up with the idea after being asked repeatedly where she bought her clothes. Her answer was always that she made her purchases when she traveled to other countries. That's when the 22-year-old Mumbai resident realised that India needed international trends at affordable prices.

How is Fashion in India Changing?
Fashion in India is changing at the speed of light. It has gone from being an industry that depended on Bollywood to becoming extremely experimental,sophisticated and integral, India has taken a massive leap in the last five years.

What are the challenge of being an entrepreur?
None really- because the rewards pretty much dilute the challenges. even at the end f a really bad day, you realize you are working toward a much bigger goal and with that thought everything somewhat falls into place.

How would you describe your style?
Ever-changing, I take a lot of inspiration from what I'm surrounded by,

How would you incorporate your South Asian heritage into everyday wear?
I love wearing kurtis and kaftans to work paired with skin-fit jeans or lounge pants. The comfort of South Asian dressing is incomparable to any other culture, combined with its gorgeous cuts and colours, and i happily embrace this on any occasion I can.


  1. Thanks so much for chatting with us Masoom!

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