8/17/15

#SayNoToFakes Ft. CONFIDENTIAL COUTURE


Location Courtesy : Bar Stock Exchange, BSE
Photos : Jaina Kumar; Hair& Makeup : Fatima Soomar (9930611766)
What I'm Wearing : Customised #SayNoToFakes t-shirt, Zara skirt, Necessary Clothing shoes, Daniel Wellington watch, Stylefiesta.com bracelet & all (real) bags from ConfidentialCouture.com

I've been working closely with the two dynamic co-founders of Confidential Couture on a super interesting campaign '#SayNoToFakes' and I can't wait to spill out all the details.
#SayNoToFakes was borne out of the idea of bringing attention to the ignorance of Indians towards fake bags due to the low lying luxury industry in India. I see so many people carrying fake bags, buying counterfeits from fake websites and stand-off boutiques thinking they're getting the real deal at a 'discounted price' when all they're being handed is a first copy form an overcrowded China factory. I don't blame them - given that only a few luxury brands have stumbled into our country yet,  and this lack of exposure is bound to have it fair share of ignorance, which is exactly where our #SayNoToFakes campaign steps in.

Confidential Couture is an e-commerce portal dealing in pre-owned luxury goods with their main focus being 'Authenticity'. Aka, original bags only. For a product to get listed on the website, it must go through a step-by-step process of Authenticity, Product cleansing and Professional photography. Once this process is complete, the product is listed on the website along with detailed descriptions about the condition of the item.
Being pioneers in the pre-owned luxury industry in India they were mightily aware of this 'fake bags' phenomenon and we decided to join hands to bring awareness.

In the first ever series, I will be covering the 4 most 'popular' luxury brands in India and how you can identify a real bag from a fake one. Read on & #SayNoToFakes :)

CHANEL
Leather/Quilting
Inspect the quality of the leather- the quilting should maintain a consistent diamond or square pattern even on the reverse of the bag. And naturally, an authentic Chanel will only have 100% leather. 

Stitch Count/ Lining
Chanel bags have a high stitch count, which ensures durability and helps maintain the bag’s original shape. The lining lies flat against the bag, there are no visible lumps or bumps. 

Brand Stamping
Chanel stamps their logo and print text such as Made in France and Made in Italy inside their bags but never Made in Paris, Hong Kong or any other city/country.  The colour of the brand stamping should match the colour of the hardware.

Matching Hardware
Hardware on an authentic Chanel bag is either silver or gold-toned but very,very rarely both (only in exclusive limited edition collections). If the chain strap and the turn lock clasp are gold-toned, all other pieces of hardware will be gold-toned as well. 


LOUIS VUITTON
Leather
Every Louis Vuitton bag uses one continuous piece of leather that wraps around from the front to back, so the backside has upside down logos. Any piece with a separate piece on the bottom will have the LV’s right-side up on both sides.

Stitching/Workmanship
Louis Vuitton offers remarkable quality with it's stitching which naturally, should be very even and regular. The same number of stitches will be found in similar locations on similar bags.

Hardware
The hardware should be heavy - not hollow. Typically the hardware is crafted in brass, shiny golden brass and shiny silvery metal.


GUCCI
Hardware/Zipper
Gucci hardware should be heavy and well-cast and are normally engraved with the company logo. Zippers can be made of either metal or plastic, with the company logo or YKK.

Material/Stitching
The stitching on a Gucci handbag should be straight, neat, even, clean and the trimmings are made from high quality leather.

Logo/Serial Number
The serial number of each Gucci product is on the back side of the interior label. The embossed Gucci logo should be clean and crisp, with “Made In Italy” marked below.


MICHAEL KORS
Logo
The Michael Kors logo, in full or MK on the lining, may appear on the interior of the handbag. Check the font, spacing and positioning of the logo carefully, as well as the material quality.

Hardware
The hardware on the handbag will be made of solid metal and will not flake or chip. Some pieces may be engraved, if so, it will be clean with a high quality finish.


Lining

Michael Kors does not use any kinds of prints on their linings, such as stripes, polka dots, leopard animal, flowers, etc. They only use their signature designs, or plain, solid off white, or suede / leather interiors.

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