What I'm Wearing: Love Culture dress, Neccessary Clothing vest, Dolce & Gabanna bag, KOOVS sunglasses, Stylefiesta.com accessories
I attended an exciting meet-up a couple of days ago with Patrick Cameron, brand ambassador of Wella at the Four Seasons hotel and got so much to learn that I can't wait to share with you. Along with details of what I wore to the event, naturally :)
Patrick Cameron flew down to India to educate 1800 hair stylists across three cities in India through grand shows where he exposed them to the various possibilities of hairstyling and his association with Wella. Ufortunately I couldn't attend the shows but I saw a tons of clips and videos, and it felt like I was watching a hair magician at work. Patrick repeatedly emphasizes on the importance of hairstyling, an activity that is not practised regularly as an expression of individuality and thus commuincates its need for prioritizing it to hair stylists and influencers.
At the event, Patrick Cameron showcased his Modern Vintage collection with state of the art styling products from the Wella Professionals portfolio. Modern vintage takes its inspiration from the 1960’s because this era has an enduring influence in fashion, in the balance and the proportions of the way hair is dressed.
Hair is one of the reigning assets for Indian women and is widely recognised around the world to be so. Right from generations, I have seen women in my family going out of their way to protect and pamper their hair, and I'm sure you have too. Wella, with their product line, aims to make this process easier and better for us. At the round table with Patrick, we discussed few interesting hair myths and some everyday obstacles women face with Indian weather. One was this: remember reading those articles about how you shouldn't comb your hair right after washing it? Totally false. Patrick advised us to gently untangle hair using a wide-toothed comb since we tend to brush harshly once its dry which inturn is very harmful for our hair.
Patrick also shared an interesting tip for Indian hair where he advised that once we're done applying shampoo in our hair (for the second time for those who wash twice), to twist it all together and leave it on top of our head like an untied bun for a few minutes before washing off. This will allow time for the nutrients to soak in and nourish the hair with a lot more intensity.